This masterclass is a strategic component of SA Music Week, designed to equip local industry practitioners such as youth/artists, talent buyers and managers, publishers, content creators, SMMES, and government decision maker, cultural entrepreneurs, and tourism stakeholders with actionable insights on leveraging AI and digital toolsI to amplify Gauteng’s creative economy and tourism appeal.

Core Objectives:

• Educate: Demystify AI and digital platforms for tour planning, marketing, audience engagement, and revenue diversification.
• Connect: Foster collaboration between the music industry, tourism bodies, and tech innovators.
• Showcase: Position Gauteng and Soweto as the pulsating heart of South Africa’s music culture and innovation.
• Activate: Provide a platform for launching or promoting provincial initiatives in the creative and tourism economies.

In Partnership with
Gauteng Sport, Arts, Culture Recreation & Department
Cathsetta
Ikageng Itireleng Ministry