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music week
South african
about us – SA Music Week

SA Music Week (SAMW) is a premier 4-day immersive industry event designed to be the definitive nexus for the South African and Pan-African music ecosystem. It will converge creativity, commerce, and technology to foster growth, innovation, and global collaboration. By integrating a high-level conference, a cutting-edge tech expo, a curated talent showcase, prestigious industry awards, and dedicated B2B matchmaking, SAMW will drive investment, elevate careers, and solidify South Africa’s position as a continental music leader.

Vision & Mission
Our Vision is to establish South Africa as the heartbeat of the global African music economy.
And our Mission: To connect, educate, and celebrate the complete music value chain—from emerging talent to tech innovators and industry leaders—by providing a platform for discovery, deal-making, and professional development.
Core Objectives
Stimulate Business: Facilitate 500+ pre-scheduled B2B meetings & generate R20m+ in on-site deal flow (licensing, distribution, investment).
Elevate Talent: Launch 30+ emerging artists via the talent showcase, with 70% securing industry follow-ups.
Drive Innovation: Showcase 40+ music tech startups; host 15+ sessions on AI, Web3, and digital strategy.
Establish Prestige: Launch the "SAMW Industry Awards" as a credible, peer-judged benchmark for excellence.
Foster Inclusion: Ensure 40%+ female and 30%+ youth (under 35) participation acro.

Creators
Brands
Target Audience

Creators
Musicians, producers, songwriters, DJs.
Industry
Labels, publishers, distributors, managers, booking agents, promoters, lawyers
Media & Platforms
Streaming services, radio, bloggers, influencers.
Technology
Music tech startups, app developers, AI specialists, hardware manufacturers
Brands & Investors
Corporate business & sponsors, diplomatic missions, VCs, angel investors seeking entertainment sector opportunitie
Government & NGOs
Arts & culture, tourism departments export councils, tourism boards

Creators
Brands
Team

mmoeti
Michael Moeti
CEO
tsibisi
Thando Sibisi
MC & PR
skwepile
Sinamandla Kwepile 
Stakeholder Business Development
Jamie Snow
Web Creator

First Look
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